Developing international partnerships for startups and fostering innovation ecosystems is critical, now more than ever. Technology and training have proven to be powerful bridges, connecting geographic and cultural divides, enabling real-time collaboration, and tackling global challenges while driving business growth.
2024 has been a transformative year for Noga and a deeply challenging one for the State of Israel. Yet, we remained steadfast in creating value and connecting Israeli technologies and mindset with the Spanish-speaking world. In this newsletter, we are proud to share some of 2024’s highlights, including groundbreaking projects and knowledge-sharing tools such as visits to remarkable startups and impactful events.
We hope the coming year brings peace, health, and prosperity to you and your loved ones. Let’s continue to unlock the power of innovation for a brighter future.
Rina Fainstein
Noga’s CEO
Our 2024 Innovation Journey
Successful Collaborations and Projects
Grupo Bimbo: Since 2019, we have been collaborating with the company to drive innovation and identify cutting-edge solutions. In 2024, Noga engaged with 106 startups on behalf of Bimbo’s internal teams. As in previous years, the focus remained on key areas such as egg replacements, sugar reduction, and food preservatives. Additionally, scouting efforts expanded into new sectors, including molecular farming and cacao substitutes, while also addressing challenges in logistics, operations, and agribusiness.
Noga began scouting technologies for Bollo Natural Fruit, a renowned Spanish company specializing in the production and distribution of high-quality fruits, primarily citrus and melons. We are proud to support the company in integrating disruptive Agritech solutions to optimize its processes and agricultural practices. To date, we have identified 35 startups offering technologies focused on automating agricultural tasks, saving water, and extending fruit shelf life.
Noga is partnering with PROCOMER- the Agency in charge of promoting Costa Rican exportations of goods and services- to design the Training Program for Companies with Export Potential, aimed at unlocking Costa Rica’s barriers for innovation. This initiative seeks to empower future exporters by enhancing the value of their products and services through innovation, ultimately boosting the country’s exports. The program will combine group sessions with personalized mentoring, focusing on evaluating each company’s current standing and identifying key competitive gaps in their innovation capabilities to succeed in export markets
In collaboration with our local partner from Guatemala, Volcano Capital, we supported Banco Industrial, in its exploration of Israeli technologies in Fintech, Cybersecurity, and AI, with a total of 30 startups engaged. As Guatemala's largest financial institution and a trailblazer in innovation, Banco Industrial is committed to modernizing its services, embracing advanced technologies, and delivering enhanced customer experiences while introducing groundbreaking solutions.
How Do We Keep Bringing Value?
Continuous Expansion of Our Startup Database
Ongoing Interaction and Follow-Up with Startups
Consistent Participation in Relevant Events to Capture Insights
In 2024:
Featured Startups
By applying our scouting methodology, we engaged with the most innovative startups in Israel. We visited companies at various stages of development and across multiple sectors, with a clear goal: identifying opportunities to connect their talent and solutions with Latin America and Spain.
Innovation in Action
Atiko Labs: An early-stage company developing an end-to-end contamination sensing solution.
AKA Foods: Harnessing an AI-powered digital platform to accelerate the development of plan-based food
Phytolon: Innovating in natural colorants using precision fermentation technologies
Biotic: Specializes in manufacturing fully bio-based, fully biodegradable PHBV (PHA) polymers as commodities
Solutum: Developing novel plastic materials designed to dissolve and biodegrade in water, focusing on sustainable packaging solutions.
Resugar: Pioneering sugar replacement technology that replicates the taste and properties of sugar while eliminating its harmful effects.
Imagindairy: Specializing in animal-free dairy products with the ability to scale and grow proteins effectively.
Looking Back at 2024
Bringing Value to Our Clients
We participated in a series of prestigious events with a clear purpose: to capture cutting-edge content, identify trends, and build strategic connections that deliver direct value to our clients. Each participation allows us to share key insights and relevant opportunities for their businesses.
Here are some of the standout events:
OECD: Noga was honored to be invited by the OECD Development Center to participate in the Plenary Meeting for the second consecutive year.
Go Global Climate Demo Day: Organized by the Kinneret Innovation Center, a leading hub for Agro, Water, and Climate innovation, this event showcased eight promising startups with groundbreaking technologies.
NutriTech Innovation - A Venture Building Series: Addressed how science, genetics, and technology are transforming food and health through data-driven nutrition.
Israeli FinTech Association Annual Summit: An annual gathering of startups, investors, and corporations in the fintech space.
Women's events: 2024 Women in FoodTech Award, Israel Latin American Chamber of Commerce - Women in High Tech Network Meeting and Women's CEO Summit.
EcoMotion Community Assembly: A gathering of startups, corporations, investors, and government representatives in Israel's smart mobility sector.
Cyber and AI Week TLV: Highlighted cybersecurity and AI advancements, bringing together experts, industry leaders, and stakeholders at Tel Aviv University.
Latin America–Israel HUJI Innovation Club: Attended the end-of-year ceremony of this club, which fosters creative solutions for LATAM challenges, supported by the Hebrew University of Jerusalem's innovation center.
Food4Future: Europe's largest and most influential FoodTech event that offers an opportunity to explore the latest trends and innovations shaping the future of the food and beverage industry.
Ready to take your organization to the next level?
Here's how we can help:
1- Customized Innovation Strategies: Tailored approaches to infuse innovation into your business model, products, and services.
2- Workshops and Training: Empowering teams with tools and frameworks to foster a positive mindset and cultivate resilience.
3- Technology Integration: From process automation to AI-driven insights, discover the latest technologies to transform your business.
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